For this week's Statistok Spotlight, we've connected with Krissi Malloy to talk about her TikTok Journey.

How long have you been active on TikTok?

I have been on TikTok since March of 2020- So just a little over a year now.

How did you grow your account when you just started?

When I first started on TikTok, I had no clue what I was doing and decided to explore what "Lives" were. I ended up in a few lives that were 'follow for follow' and I ended growing a small following from them.

What do you currently do to maintain your engagement and keep growing? 
 

I focus mostly on my Niche. I post trends and videos about my life from time to time, but TikTok tends to push my niche videos to a broader audience.

Tell us about a cool opportunity that came out of your TikTok growth (personal/business/collaboration).  

I have had a couple opportunities stemming from Tiktok. My favorite one was teaming up with Gift of Life bone marrow donation to help recruit donors. My most profitable opportunity has been the promotion of the ScrabbleGo app.

Tell us about a mistake you made on TikTok

A major mistake that I have made on TikTok, which almost cost me my job, was posting a video with my name badge in full view. Someone sent it to my job and I was suspended briefly. As a result, I deleted my account and planned on not making anymore videos.

Which metric do you believe is the most important one to track? 

I find the % of watch time for the last video to be very useful. This shows me what types of videos work or don't work for my page.

Do you have recommendations for inspiration for content? (Or for the creative process)

There is a wide range of content out there that has been successful. Being yourself is what makes followers loyal

What’s your next TikTok goal?

I typically don't set goals on TikTok but it has been a special occasion as I have been sitting at 975,000 followers for about 2 months so I am really challenging myself to hit 1M.

Favorite TikTok videos from your account?

My absolute favorite (and my top viewed video) is a stem cell donor surprising the man whose life he saved.

What is your number one tip for a new creator on TikTok?

Do not let the numbers define how you feel about yourself. While TikTok offers so many opportunities, it is often unpredictable. Have fun and enjoy yourself no matter what.

We are very grateful to have Krissi as part of our creator community.

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